Question 1

When does the FTC expect a creator to disclose a material connection?

Accepted Answer

FTC guidance focuses on whether an endorsement is connected to a relationship that could affect how people evaluate it and that they would not reasonably expect. Payment, employment, family or personal relationships, free or discounted products, and other things of value can be material connections. Use simple language such as “Ad” or “Sponsored,” and place it close to the endorsement where people can see it without opening a profile or clicking “more.” Requirements can vary by audience, format, and market, so use this as practical guidance rather than a legal conclusion.

Question 2

When do gifted, sponsored, affiliate, or other compensated posts need a disclosure?

Accepted Answer

Flag the relationship whenever a creator receives money, a free or discounted product or service, a commission, a trip or hospitality, or another benefit connected to content about a brand. A post can still need disclosure when the product was gifted without a posting requirement, or when the creator believes the opinion is independent. Affiliate commissions are a financial connection; explain the benefit in language the audience can understand, close to the recommendation or link. Capture the relationship type and approved wording before publishing.

Question 3

What does ASA/CAP expect from creator advertising in the UK?

Accepted Answer

The ASA and CAP say influencer marketing should be obviously identifiable as advertising. For content that is advertising, an “Ad” label that is prominent and upfront is a practical starting point; the audience should not have to click, interact, or work out the commercial context. This can apply to paid, gifted, affiliate, and other incentivised content, and both the brand and influencer have responsibilities. UK rules and guidance are market-specific, so check the current CAP guidance for the format and audience involved.

Question 4

Do platform paid-promotion labels replace a clear disclosure?

Accepted Answer

Use the platform tool when it applies, but do not assume it covers every market or format. Meta describes its paid partnership label for branded content, TikTok uses Promotional content or Paid partnership labels, and YouTube can display a paid-promotion notice. The FTC and ASA both make clear that a tool is not automatically sufficient if the disclosure is hard to notice or understand. Add your own clear, market-appropriate disclosure when needed and record both the platform setting and visible wording in Claimstitch.

Question 5

What does Claimstitch record for each disclosure decision?

Accepted Answer

Claimstitch keeps the disclosure wording, intended placement, platform and market context, checklist state, reviewer decision, evidence, and timestamps with the relevant campaign asset. That gives a reviewer a visible path from the brief and relationship details to the published content and any later verification. It is an evidence record of the workflow and decisions made; it does not turn an unchecked asset into a compliant one.

Question 6

Who can sign off an asset?

Accepted Answer

Assign the campaign or asset reviewer who is responsible for the review, and record that person’s decision, note, and timestamp in Claimstitch. A creator confirmation can be captured separately when a shared proof pack records who confirmed the content or disclosure. These roles describe your team’s workflow; they are not a claim that a particular title is legally sufficient in every market. Set approval ownership and escalation rules that match your agreements and internal governance.

Question 7

What is included in a Claimstitch proof pack?

Accepted Answer

A proof pack brings together campaign context, the relevant assets, disclosure copy and placement checks, approval decisions, verification and supporting evidence, reviewer details, creator confirmations when recorded, and the audit history. It is designed to answer what was planned, what was approved, what went live, and what was checked—without reconstructing the trail from scattered messages and files.

Question 8

How do PDF, CSV, JSON, and all-format exports work?

Accepted Answer

Open a campaign’s proof-pack workflow and choose the export format that fits the recipient: PDF for a readable report, CSV for tabular review, JSON for structured handoff, or all formats together for a complete delivery. The exports are generated from the persisted campaign evidence record, so the package reflects the approvals, checks, evidence, and timestamps recorded at export time. Review the completed pack before sending it outside your team.

Question 9

How do read-only proof-pack share links work?

Accepted Answer

From the proof-pack workflow, create a share link for a reviewer or creator when you need a view-only copy of the current report. Links expire and can be revoked, and anyone who has an active link can view the shared report but cannot edit the campaign record. You can copy the URL or email it to a reviewer, then revoke it when access is no longer appropriate. Treat the link as access to campaign information and share it only with the intended audience.

Question 10

What should teams retain, and is Claimstitch legal advice?

Accepted Answer

Retain the brief or agreement, relationship and compensation details, approved disclosure wording and placement, platform settings, final live URL, screenshots or other evidence, approvals, creator confirmations, reviewer notes, and the timestamps that explain the history. Retention periods and access rules should follow your contracts, policies, and applicable law. Claimstitch is an evidence and review workflow—not legal advice, a legal opinion, or a guarantee of compliance—so consult qualified counsel or local guidance when the market, product, audience, or format raises a question.

Question 11

Is Claimstitch a replacement for legal counsel?

Accepted Answer

No. Claimstitch is an evidence and review workflow that helps your team record decisions, approvals, and verification steps; it is not legal advice, a legal opinion, or a guarantee of compliance. Use qualified counsel for market-specific questions, and use Claimstitch to make the resulting process easier to review.

Question 12

How does verification work without platform integrations?

Accepted Answer

Today, paste the published content link into the campaign asset, check it against the campaign brief’s disclosure requirements, and lock the verified state with a timestamp. This manual flow records what your team checked and when; it does not imply that an unchecked asset is compliant.

Question 13

Is the product usable today or still in development?

Accepted Answer

Claimstitch is currently offered through a structured early-access waitlist. The workflow and evidence surfaces are being made available to participating teams while the owner continues to refine the product; request access to learn what is available for your team.

Question 14

What happens to my data if I stop using Claimstitch?

Accepted Answer

Campaign evidence can be exported as PDF, CSV, JSON, or all formats together before you stop using the workspace. A specific deletion and retention policy is owner input and is not promised here; confirm the policy that applies to your account before relying on it.

Question 15

Who is behind Claimstitch?

Accepted Answer

Judy Lynn Ferguson is the owner behind Claimstitch. Her owner-supplied story is published on the founder profile; only her LinkedIn profile details remain owner input, so we do not invent them here.